Fighting the Stereotype

Bloggin' with Brooke

From the beginning, the practice and profession of public relations has rarely had the best reputation, especially with regards to ethical practices.

Many individuals view PR practitioners as media manipulators or “spin-doctors at best, or liars at worst,” twisting a story for the betterment of the client. As public relations professionals, it is our job to create meaningful and honest relationships with our client and its publics. If that means creating a persuasive campaign, we can do it. However, the idea of persuasion and propaganda seem to go hand-in-hand.

Propaganda is defined as “the deliberate and systematic attempt to shape perceptions, manipulate cognitions and direct behavior to achieve a response that furthers the desired intent of the propagandist” (Exploring PR). In PR, “spinning” a story is viewed as a form of propaganda. Persuasion, however, is defined as “the process of communication designed to influence the judgments and actions of others”…

View original post 472 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s