Why email newsletters still work — and how you can make yours better


The email newsletter model comes from some very humble roots, yet has grown into a powerful business model. As the former CEO of DailyCandy, I got firsthand experience on what works — and doesn’t — for email newsletters.

DailyCandy launched in 2000. We borrowed from the direct mail business to create a model based on email newsletters, and shared daily tips about local stores and restaurants. Thirteen years later, a lot has changed but I still think that email newsletters can be a viable business model. Here are tips for anyone trying to build a successful newsletter today:

  • Entertain and inform. This strategy builds and supports the voice of the publication, and that builds and sustains the brand. At DailyCandy, even if our users didn’t shop at or eat at the places we wrote about, they always ended each read with a smile — that kept them opening our emails…

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